Project Overview

Objective

RoosterBio is a bio-manufacturing company that uses cutting-edge cell growth technology to develop products  for a wide variety of clients, including regenerative medicine product developers, tissue engineers, cell therapists, and synthetic biologists. RoosterBio also works with their clientele to develop custom processes for rapid generation and distribution to ensure specific requirements are met. When it came time to redesign their website, RoosterBio was looking for ways to improve its e-commerce process, communicate its services more clearly and provide a better user experience to current and potential clients.

Solution

RoosterBio’s new website blends cell generation visuals with a graphic-reinforced breakdown of its services and product offerings. RoosterBio’s expertise is expressed in great detail through various informative pieces throughout the website. Many portions included custom infographics to help users visualize each step from cell generation to application. Celerate also designed and developed an e-commerce system for RoosterBio’s products and setup an extensive library of categorized resources. The resulting digital ecosystem, though complex, is well organized and an effective representation of RoosterBio’s brand and industry expertise.