Project Overview

Create a ground-up design of the Society for Neuroscience's new open-access journal

Helping the world's largest neuroscience organization reach new audiences.

• Interviews and surveys of audience members ensured that every feature we designed tied back to a specific goal, supported by research findings.
• We developed a palette and logo that reflects the individuality of the journal while maintaining its connection to the Society for Neuroscience.
• Surveys and analysis of Google Analytics data revealed the gaps between business goals and user behavior, and provided the insight that allowed us to define a path to a success.