Digital strategy development for the world's largest professional society for clinicians and scientists working to conquer blood diseases
Our report and recommendations make up an integral part of ASH's long-term strategic plan.
- Interviews with a large number of members reflecting a wide variety of demographic groups allowed us to identify pain points and needs.
- Our evaluation of back-office systems and integrations allowed us to recommend ways to increase efficiencies and reduce potential points of failure.
- We developed information architecture and feature recommendations to more quickly connect users with content important to them.