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    ASCO | JCO Journals

    ASCO JCO Journals covers
    JCO table of contents
    About JCO
    Journal article

    Project Overview

    Project Type GoSuite Analytics
    Company American Society of Clinical Oncology and Wolters Kluwer
    Year 2023-2024


    The JCO Journals are renowned resources for research and clinical best practices in clinical oncology. However, their online and print platforms faced challenges:

    • Outdated design: The website lacked intuitive navigation, hindering user experience and access to vital information.
    • Inconsistent brand identity: The visual elements across online and print lacked cohesion, diminishing brand recognition.
    • Limited accessibility: The platform needed optimization for diverse devices and accessibility needs.

    ASCO and Wolters Kluwer selected Celerate to revamp the JCO Journals experience. The objective was to create a modern, user-centric platform that enhanced accessibility and discoverability of research content, strengthened brand recognition and trust, and improved user experience across all devices.


    Celerate employed a data-driven approach, implementing the following:

    • Deep user understanding: User research interviews gathered insights from oncology professionals on their needs and pain points. Competitive analysis identified strengths and weaknesses of competitor platforms.
    • User-centered design and brand refresh: We developed a cohesive brand identity consistent across online and print publications. Ensured the platform met accessibility standards for diverse users.
    • Seamless implementation and support: We worked hand-in-hand with ASCO, Wolters Kluwer and their platform provider throughout the development process. Provided technical assistance and guidance to ensure a smooth launch.