Books by the Foot, a service provided by Wonder Book, rescues millions of unwanted books and puts them back on display by packaging them together into a variety of color and subject collections. It was essential for Books by the Foot’s website to represent the wide selection of book categories available. The goals included streamlined product selection and filtering, refining the purchasing process, and promoting a showcase image gallery to inspire prospective customers.
The new Books by the Foot website was designed to be bold and minimalistic, with an immediate focus on product variety. The structure was developed to be fluid so that it takes full advantage of the customer’s screen. The homepage behaves as a category filtering system that helps customers find what they are looking for quickly. The minimally styled layout reinforces product imagery and details while also generating the atmosphere of a modern book boutique. The accompanying showcase gallery allows customers to select from categories to find inspiration that reflects their needs. Each showcase image is tagged with the product in use, encouraging customers to view product details and purchase if interested. The overall design is intended to be product centric and appealing to high-end clientele, pairing simplicity with a simple, enjoyable shopping experience.