ForeverHome sought to establish a comprehensive online presence to support its multi-faceted venture. The website needed to cater to diverse user groups, including professionals, industry partners, and homeowners, while providing seamless access to resources, eCommerce, and educational courses.
ForeverHome turned to GoSuite, a versatile content management system (CMS) designed to address complex website requirements.
GoSuite offered a range of solutions to meet the business's diverse needs:
- Tailored User Experience: GoSuite's flexible structure enabled the creation of distinct user paths for each target audience. Professionals, industry partners, and homeowners could easily navigate to relevant content and resources, enhancing their overall experience.
- Integrated eCommerce: GoSuite seamlessly integrated with an eCommerce platform, allowing the business to sell house plans, specification books, and industry partner products directly through the website.
- Streamlined Communication: GoSuite's integrated form builder facilitated service/product inquiries and speaking engagement requests, streamlining communication between the business and its clientele.
- Educational Hub: GoSuite's learning management integration paved the way for future certification courses, transforming the website into a comprehensive educational hub for aging-in-place professionals.
- Marketing Automation: GoSuite's integration with a marketing email campaign system laid the groundwork for targeted email campaigns, enabling the business to reach its audience effectively.
By embracing GoSuite, ForeverHome established a dynamic online platform that catered to diverse user groups, facilitated eCommerce, and laid the foundation for future educational initiatives. GoSuite's versatility and integration capabilities enabled the business to streamline operations, enhance user engagement, and expand its reach, solidifying its position as a leader in the aging-in-place industry.