Since 1984, Protech has been dedicated to developing effective member, staff and leader experiences for associations through its association management platform. This platform, powered by Microsoft Dynamics CRM, delivers cutting-edge management solutions to a wide range of associations. Celerate’s extensive client relationship with Protech made them the primary candidate to redesign Protech’s website and present a fresh new look at its product’s features and capabilities.
Blending vibrant color highlights and a material design approach to the layout, Celerate designed and developed Protech’s new website to appeal to the next generation of association leaders. Features were arranged and categorized by user type (member, staff and leader), with special emphasis placed on member engagement and analytics. Demo and contact options were strategically integrated into the flow to drive web conversions. Celerate also setup a resource hub, making it easy for users to access case studies, webinars and e-books about the effectiveness of Protech’s association management platform.