Objective

Public health Vaccines, LLC, a privately-held biotechnology company that develops vaccines for global public health indications, wanted to promote itself with a new brand. The goal was to reinforce its global reach and its capabilities in the biotech industry.

Solution

Celerate developed a logo that combined a globe with a series of orbiting bands that represented global coverage and impact. The placement of the bands also helps to create the company’s initials “P.H.V.” within the globe.