For over 50 years, Ruppert Landscape has developed beautiful commercial landscapes, cultivated its team, and given back to the surrounding community. When Ruppert selected Celerate to update its web presence, these values became central to the marketing message. The goal was to attract new clients and potential hires with a strong emphasis on the company’s long history of quality and dependability. Alongside this theme, the new website also needed to provide easy access to service details, a project portfolio, and a directory of service locations.
The new website is designed to equally cater to clients and jobseekers through a content structure that benefits both user types. Imagery and content areas are carefully balanced to emphasize messaging and project visuals while also promoting clear user paths. Ruppert’s brand colors are reinforced throughout and paired with a consistent block structure. The landscaping portfolio and locations directory include the option to filter listings and find relevant information faster. The “Careers” page includes access to job openings by category, as well as an overview of career benefits and career path opportunities. By pairing a compelling message with a clean design and clear paths to user goals, Ruppert Landscape’s new website serves as a valuable service and recruitment marketing tool.