Project Type Branding
Company South on Market Condominiums
South on Market Condominiums is a historic district condominiums project in the city of Frederick, Maryland. When Celerate set about creating a brand for the project, it was important to visually represent downtown Frederick and the charm of its historic district lifestyle.
The logo Celerate designed for South on Market Condominiums features a fresh take on downtown Frederick’s iconic spire-strewn skyline. These are set in a stark black color and paired with a blend of black and gold lettering. The condensed mechanical type compliments the bold verticality of the skyline elements, while also adding a touch of modern to the historic. As a composition, the gold lettering effectively imitates a row of historic residential buildings with the skyline overhead and a road of black text rolling beneath.