Heads up website owners and marketers! Google Analytics is sunsetting Universal Analytics on July 1, 2024. This means, after that date, you won't be able to access your Universal Analytics data or use its features. Your data will be deleted.

What to do Now?

• Export Your Data: Universal Analytics data will be deleted after July 1st. Download or export your historical data now or it will be gone forever. We recommend exporting as CSV or spreadsheet to give you the most flexibility for using it in the future.
• Review Product Integrations: Universal Analytics data feeding into other advertising, publisher, or analytics tools will stop working. This can impact things like ad campaign performance and audience targeting. Be sure to update your integrations to use GA4 data instead.
• Confirm Google Analytics 4 (GA4) is Working: If you haven't already, it's crucial to migrate your website tracking to GA4. Don't wait until the last minute!

Celerate Can Help

We have been helping organizations prepare for this transition for over a year. If you are unsure of where to start, our analytics experts can help. Contact us to get started.

Key Dates and Impacts:

• June 30, 2024: This is the last day to request exporting historical data from Universal Analytics 360 properties to BigQuery. Existing exports will remain accessible.
• July 1, 2024:
• Universal Analytics services and APIs will be turned off.
• Universal Analytics data and settings in integrated products will become unavailable.